WHUT PARTNERS WITH JOBS EXPLAINED TO CREATE DIGITAL CONTENT FOR GEN-Z
Building on over ten years of impactful public media work which helped young people stay inspired and committed to attaining a high school diploma and begin exploring potential careers, Jobs Explained sets a bold new vision for American Graduate centered on career-focused digital content developed for, with, and by youth. With support from the Corporation for Public Broadcasting, The WNET Group, New York City’s public media station, is launching, implementing, and scaling Jobs Explained.
With youth at the center of this initiative, Jobs Explained will purposefully break from the traditional broadcast-based engagement model. Instead, ten public media stations across the country and listed below will create a critical mass of shortform vertical videos on popular social media platforms about in-demand and civic-minded careers. This public media-powered virtual career fair will directly connect local youth to education, training, and job opportunities in their own communities and beyond, making Jobs Explained both an inspirational and actionable resource for youth to explore and attain fulfilling careers.